Denstu School of Influence was launched in Kenya on Friday. This is a program aimed at supporting a new generation of creators with an opportunity to gain much needed skills to enter the creator economy and maximize their income.
Together with media partners, legal experts, financial advisers, award-winning photographers, experienced creators and life coaches.
Dentsu will immerse the creators in an intense, high-impact three-week training designed to challenge their limits, sharpen their skills, and elevate their craft.
With fast-paced sessions, hands-on challenges, and expert mentorship, this program will push them to excel and thrive in the digital arena.
Upon graduation, creators will have gained comprehensive expertise in producing world-class content and building engaged audiences, along with a deep understanding of the responsibility that comes with their influence.
Top performers will have the opportunity to continue their journey with Dentsu and its partners, further honing their craft on a larger stage.
Speaking at the launch, Co-CEO of Denstu Kenya, Samatha Kipury said Kenya is home to some of the most innovative and talented creator “whose passion and ingenuity inspire the world. At dentsu, we are immensely proud to launch a school dedicated to empowering these extraordinary individuals, providing them with the skills and resources they need to shine even brighter. This initiative not only opens doors to new opportunities but also connects them with the biggest brands in the country, ensuring their creativity reaches its fullest potential. The future is bright, and it’s being shaped by the amazing talent rising from Kenya.”
Dentsu Creative’s Business Unit Head Dr. Catherine Kibuchi also added that making a living from influencer marketing is a viable career option for many young Kenyan “and most dive headfirst into the industry.
“In our experience, nano creators (and even seasoned macros) lack the skills to navigate what is a complex industry. This includes everything from interpreting contracts and setting rates to knowing how to work with brands or how to style a shot. We launched the Dentsu School of Influence to fill that training gap.”
Each successful applicant is required to be based in Nairobi for the duration of the programme. Applications are open to all Kenyna citizens over the age of 21 with KSCE or A-Level qualification. Applications open on 1st March 2025 and close on 14th March 2025. Judging will take place on 3rd April 2025.
by QUEEN SEREM
