Why Businesswoman Shiquo HiiStyle is Taking Kenyans By Storm

 

A Kenyan woman named Shiquo Hii Style has caused a stir in the Kenyan business community with her unique approach to retail.

An importer specializing in wholesale and retail, she offers goods at prices that have excited Kenyans.

Shiquo runs both a physical store and a website, making her products widely accessible. Her business model focuses on selling various household items at notably lower prices.

This has raised questions about why other dealers sell the same items at much higher prices, with some traders accusing her of “spoiling business” for them.

Ray, an imports business coach, discussed this trend in an interview with Lynn Ngugi on October 26, sharing insights on importing items from China, as Shiquo does.

“I see myself in her like 5 years ago. I've been reading some comments where people feel threatened, and I’m like, why would you feel threatened whereas she is doing the most? Whatever Shiquo is doing is what people in Eastleigh have been doing,” Ray said.

Ray noted that Shiquo’s popularity is largely due to her active social media presence, a strategy that has set her apart from other business owners.

“I saw her videos, the pricing of the items, and the conversation around how comes Shiquo is selling an item cheaper,” she explained.

With over a decade of experience in imports, Ray advised Kenyans on the complexity of the business, noting that profitability often depends on understanding all the costs involved.

“It’s a whole different field of business. It’s complex and involves a lot of money to load one container. The price of the item in China is actually not the actual price of an item. If I tell you I’m getting a watch in China at 600, that is not the actual price,” she advised, emphasizing the importance of knowing the full cost beyond the initial purchase price.

Below are comments from excited customers about the trending businesslady:

Betty_korir🧚‍♂️: “The woman giving business owners sleepless nights in Nairobi… we love you Shiquo ❤️❤️❤️.”

Dernio Dennis: “Akianza kuuza gari za 10k mniambie.”

Shiroh: “Shiqou, tutafutie ata affordable president kutoka huko—anything with you, it’s possible.”

by MAUREEN WARUINGE