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The social media scene in China is dynamic and constantly changing.
The Chinese government imposes more strenuous rules than other nations, despite the great power of influencers. Here are five important reasons why this method is being used:
1. China places a premium on social peace and national unity, which it uses as a foundation to uphold social stability.
The government’s goal is to limit dissemination of information that could be harmful, deceptive, or irrelevant.
There is a risk that influencer culture could spark social instability due to its tendency to romanticize unhealthy competitiveness or unsustainable lives.
2. The government makes an effort to spread the ideals it considers crucial to the country’s development.
Among these include a sense of social responsibility, respect for authority, and a work ethic.
These principles may be at odds with influencer culture’s emphasis on superficiality and materialism. Messages that motivate constructive social contributions are the target of regulations.
3. Preventing Deceptive Advertising: Influencer marketing has the potential to foster the growth of misleading advertisements.
People can be deceived by evaluations that aren’t real, by claims that aren’t realistic, and by sponsorships that aren’t disclosed.
Transparency and protecting consumers from making ill-informed purchases are the goals of China’s policies.
4. China keeps a careful eye on the content flowing via its social media platforms in order to counter outside influence.
Foreign trends or ideologies could destabilize the social order or political system, thus the government seeks to prevent their effect.
Content can be filtered by regulations to ensure it aligns with the government’s vision.
5. Promoting a Positive Online Atmosphere: Negativity, cyberbullying, and unhealthy competitiveness are commonplace on social media.
The goal of China’s legislation is to make the internet a better place for everyone.
One aspect of this is encouraging appropriate behavior on social media and reducing the amount of negative content shared by influencers.
Content That Is Prohibited:
Showing Off Excessive Wealth.
Posts that promote ostentatious consumption or showcase lavish lives may be highlighted. “Fake It Till You Make It”
Various forms of culturally sanctioned content may encourage unrealistic standards of attractiveness, false product endorsements, or the fabrication of real-life events.
by GARVIN PATRICK