Omanyala, Kenya Tourism Board seal deal ahead of Berlin Expo

 

The Kenya Tourism Board (KTB) has partnered with Kenyan athlete Ferdinand Omanyala, who is the fastest man in Africa, to market Kenya at the ITB Berlin Expo slated for March 5-7, 2024.

Omanyala who recently starred at the World Indoor Athletics Championship in Scotland, will lend his star power to KTB’s efforts in marketing Kenya on the global stage.

His presence at the Kenyan stand during the event is expected to draw additional attention, underscoring Kenya’s position as an Athletics Global powerhouse.

This collaboration aims to forge a strong and positive association between Kenya and its illustrious athletics culture, widely regarded as one of the most formidable and captivating in world athletics today.

The sprinter, who is the best athlete in the 100 metre race, expressed his enthusiasm for the partnership, stating, “I am honored to join hands with the Kenya Tourism Board in showcasing the beauty and splendor of our beloved country at ITB Berlin 2024. As a proud Kenyan and an athlete, I understand the importance of giving back to my country. Through this partnership, I hope to not only promote Kenya as an ideal travel destination but also inspire others to explore the experiences our nation has to offer. “Said Omanyala.

In addition to his participation at the Kenyan stand, Omanyala will be actively involved in various promotional activities, including engagement with potential visitors, meet-and-greet sessions, and panel discussions. He will have the opportunity to share his personal experiences, including his recent visits to iconic destinations like the Maasai Mara, thereby showcasing Kenya’s diverse attractions to a global audience.

Commenting on this Kenya Tourism Board Ag CEO, John Chirchir, says “Athletes like Ferdinand Omanyala play a pivotal role in showcasing Kenya’s prowess not only on the track but also on the global tourism stage. Their achievements resonate with people worldwide and serve as powerful ambassadors for our country. We are delighted to partner with Omanyala and leverage his influence to further elevate Kenya’s profile as a top travel destination.”

During the Expo, Kenya will be represented by the Ministry of Tourism and Wildlife through the Kenya Tourism Board which has set up the exhibition infrastructure and support to accommodate the maximum number of 42 travel trade representatives

By Winnie Onyando