Zari: Ugandan Socialite Earns Millions from Brand Influencing

 

In recent years, companies have increasingly leveraged the influence of celebrities for product marketing on various social media platforms, including Instagram, Facebook, Twitter, and TikTok. Zari lives life in the fast lane. The surge in social media usage and widespread internet connectivity propels this trend. Digital marketing is one of the jobs in deAmong the celebrities who have bagged multi-million deals is Ugandan socialite Zarinah Hassan, known as Zari. How Zari bagged KSh 14.4m Samsung deal Business Daily reported that on Thursday, January 18, the socialite inked a KSh 14.4 million deal with Samsung Electronics East Africa. Under the deal, she will market Samsung's products in Uganda, Ethiopia, Somalia, Tanzania, and Rwanda. The one-and-half-year deal will see the 43-year-old work as the company's brand ambassador. The mother of five disclosed brands chose her because of how she motivates people to work hard. "There is a lot to Zari. I am a mother, a businesswoman, and an influencer. I was an artist, and now I’m a reality TV star on a global platform. But it’s also how I carry myself and motivate people, especially young girls, to work hard. That’s why brands choose to work with me," she explained. Zari revealed she has been working since she was 19 and earned a lot of money. "It’s okay for me to drive big cars and post a Louis Vuitton because I have earned it," she said. Besides the Samsung deal, the businesswoman pocketed KSh 1.7 million from Fine Urban-Real Estate, Construction and Interiors for marketing its houses and another KSh 800,000 for her appearance at XS Millionaire nightclub. What does Zari own? Zari gained fame when she dated Tanzanian bongo star Diamond Platnumz but broke up with him. The boss lady is the chief executive officer (CEO) of Brooklyn City College in South Africa and also owns a stunning mansion in Pretoria. The businesswoman drives luxurious rides as posted on her social media platforms. 

by  Japhet Ruto