Tecno ride on new investments to expand market share

 

Global technology brand Tecno has intensified its investments in the local market with the unveiling of its two stores targeted at premium device market.

The opening of the two new exclusive shops mark the seventh and eighth shops opened by TECNO in the country this year as the firm looks to step up its share in Kenyas high end device market

Earlier this year, the firm opened six exclusive stores in Kenya three in Nairobi’s including Garden City Mall, Mama Ngina Street and BBS Mall in Eastleigh with the rest in Embu, Kisumu and Eldoret

"We believe these new locations will provide a unique and memorable shopping experience that our customers will love," said Tecno country manager, Ray Fang.

The phone maker had announced plans to open ten service centres in the malls across the county in its plan new investments.

Kenya and the African region has been a key market for Transsion’s (Tecno dealer in the country) financial success.

In Q2 2023, Africa accounted for 57 percent of Transsion’s smartphone sales volume, a net drop of 8 percent from a year ago.

Data Counterpoint Research, shows that Transsion’s smartphone sales volume grew 3 percent year on year in the first half of 2023 and 17 percent year on year in Q2 2023 as demand for TECNO smartphones increased globally, especially in the company’s newer markets.

However in recent times, Supply shortages, inflation and the falling shilling has exposed Kenya's smartphone market to a year-on year decline.

TECNO says the exclusive Store is set to revolutionize the retail experience by offering a wide range of the latest smartphones, smartwatches, and accessories. 

According to market intelligence firm IDC, Samsung led the way in Kenya's smartphone market in Q4 2022 with 31.7 percent unit share. Tecno took second place with an 18.8 percent share, while third-placed Infinix accounted for 9.2 percent of shipments.   BY THE STAR