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Kenyas retails sector is recording mixed growth patterns with players taking different approaches in the growth plans.
Naivas has now ventured into the high end suburb with its second store at One Stop Karen a shift from the mass market that has informed its growth strategy in the past years.
The new store now increases the retailer’s outlets to 95 just five shy of its 100 target.
Speaking during the launch, Naivas Chief Commercial Officer, Willy Kimani said the new outlet, bears the elevated foodmarket model which Naivas first introduced in its Greenspan outlet early last year.
“As we celebrate the opening of the 95th branch, we are also officially kicking off the countdown to the 100th branch in what we are calling the RoadTo100. We are delighted that as a homegrown Kenyan brand, we have reached heights previously unprecedented in the retail industry and are about to make history,” said Kimani
According to a Research and Markets report new store openings, acquisitions and e-commerce drive will drive Kenya’s retail industry outlook to 2030.
The survey further says strong mergers and acquisitions coupled with expansion of distribution channels will benefit the companies operating in the Kenya retail markets.
Last month Carrefour also recorded a shift in its expansion plan from its traditional high and mid-range target market to the mass market.
The retailer added a new outlet in Estleigh, the second in high population density after the Southfield branch in Embakasi.
The new Naivas outlet which sits at the busy intersection of Lang’ata and Lang’ata South Roads covers 10,000 square feet of trading space.
In recent years, Kenya’s retail sector has been experiencing significant growth, driven by a growing middle class, urbanisation, and an increased use of technology.
Supermarket chains in Kenya that currently are in competition include Naivas, Quickmart, Chandarana, Carrefour and Khetia, which have also continued to expand.
Uchumi, Tuskys, Nakumatt, Shoprite, Game Stores, and Choppies shut down either through bankruptcy or exiting the market. BY THE STAR