.jpg)
In a groundbreaking move, the Recording Academy recently announced the inclusion of three new categories at the 2024 GRAMMYs, namely
Best African Music Performance, includes but is not limited to the Afrobeat, Afro-fusion, Afro Pop, Afrobeats, Alte, Amapiano, Bongo Flava, Genge, Kizomba, Chimurenga, High Life, Fuji, Kwassa, Ndombolo, Mapouka, Ghanaian Drill, Afro-House, South African Hip-Hop, and Ethio Jazz genres, making this newly announced, exciting category a far-reaching and all-encompassing award.
Best Alternative Jazz Album, overall, jazz artists are increasingly exploring the music’s common ground with hip-hop, soul, experimental music, and any number of other genres. As artists continue to expand and experiment within and beyond the genre, jazz remains an evolving sound.
A huge win for forward-thinking, genre-straddling jazz artists of all stripes, the newly announced Best Alternative Jazz Album is a reflection of this ever-growing landscape and dynamic sound.
Best Pop Dance Recording. pop titans have been incorporating elements of dance and electronic music for decades. Now, there’s a new, and essential, category that reflects the convergence between these two genres.
As the official Recording Academy statement describes, the new Best Pop Dance Recording category “recognizes tracks and singles that feature up-tempo, danceable music that follows a pop arrangement.” If this kicks up questions about remixes in the dance and electronic landscape, the Academy’s got that covered: Dance remixes will continue to live in the Best Remixed Recording category.
Here’s why the introduction of African genres is both relevant and significant.
African music’s influence on popular genres: With its rich history and diverse cultural heritage, African music has been a wellspring of inspiration for numerous genres worldwide. From rock to hip-hop, blues to jazz, and beyond, the genius of African music has shaped the landscape of global sound.
The addition of the Best African Music Performance category amplifies the reach of Afrobeat, Afro Pop, and various other genres, showcasing the immense talent emerging from the continent.
For years, the GRAMMYs have acknowledged and awarded African music through categories like Best Global Music Album and Best Global Music Performance.
However, the inclusion of the dedicated Best African Music Performance category signifies a significant step forward in recognizing African artists and their contributions. By embracing the distinct sounds and genres the GRAMMYs embrace a far-reaching and all-encompassing celebration of African music.
Kenyan Genge, a vibrant genre fusing hip-hop, dancehall, and Afrobeat, has emerged as a powerful force in recent years. Known for its energetic beats, catchy melodies, and socially conscious lyrics, Genge has resonated with audiences both within Kenya and beyond. Its inclusion in the Best African Music Performance category offers a platform to showcase the talent and creativity of Kenyan artists, opening doors for global recognition.
Tanzanian Bongo Flava. This genre, characterized by its fusion of hip-hop, R&B, reggae, and traditional Tanzanian sounds, has captured the hearts of music lovers across East Africa. Bongo Flava’s infectious rhythms and heartfelt storytelling have propelled it to international acclaim. Its inclusion in the GRAMMYs reflects the genre’s growing influence and positions Tanzania as a thriving hub of musical innovation.
As East Africa’s musical influence continues to grow, the inclusion of Kenyan Genge and Tanzanian Bongo Flava at the 2024 GRAMMYs amplifies the region’s voice in the global music conversation. It represents a pivotal moment in African music history, where the continent’s diverse sounds and narratives are recognized and celebrated. With this recognition, African music, and East African genres in particular, are poised to reach new heights and make an indelible mark on the world stage.
The global success of African artists such as Burna Boy, Wizkid, and Diamond Platnumz has demonstrated the immense appeal and marketability of African music. Furthermore, the rise of streaming platforms and social media has facilitated greater access and exposure to African artists, allowing their music to reach audiences worldwide.
In the words of Recording Academy CEO Harvey Mason jr., these changes reflect the Academy’s commitment to actively listening and responding to the music community’s feedback, ensuring broader representation and participation. The 2024 GRAMMYs will undoubtedly be a testament to the vibrant and evolving sounds of Africa, elevating its artists and furthering the recognition of its musical brilliance on a global scale.