Rapper Juliani unveils his unique rate card, Kenyans react

Rapper Juliani has unveiled his rate card in case anyone wanted to contract him for business.

Through his social media platforms, Juliani’s rate card came with three tiers: value for value, plug-in and hybrid.

“Juliani access subscription. Access 2 million of 24 to 35 year(old) vibrant and engaged demographic of Juliani audience across platforms,” read the poster.

In the Value for Value subscription, Juliani’s clients would pay Sh 250,000 a year to get his selected appearances, 30% off his rate card, non-exclusive access, selected use of the musician’s name, images and likeness, as well as products and service placement across all his platforms once a month.

In the plug-in subscription, clients will be required to part with Sh 500,000 a year to get 50% off on selected items on Juliani’s rate card, won’t pay any cost for his appearances on limited promotions events, non-exclusive access to him, limited use of his name, image and likeness, product placement twice a month across all his platforms and will get creative direction on the go to market strategy.

In the top tier hybrid subscription, clients will be required to part with Sh 1,000,000 a year to get up to 70% off Juliani’s rate card, no cost appearance on selected promotional activities, exclusivity to Juliani, and product placement across all his platforms, four times a month.

His clients will be recognized as his partner in all their scheduled events and activities of the year.

Juliani also guaranteed his clients unlimited use of his name, image and likeness for their product promotions and the agreement to obtain assistance in their Corporate Social Investment activities through their community projects.

With the Sh 1M price tag, clients could obtain curated promotion videos and content and creative direction for go-to-market strategies.

Finally, clients were given the option of receiving assistance in aligning their organization to a circular economy.

Reactions from KOT

Eric Jackson  Always been a trailblazer! Birth of the Creator as a Service (CaaS) industry

Sir James.  Once the hype calms down then concept will show it’s worthiness

Dr. Brown Mokaya  This is what they always say ‘Mungu akikupa mtoto anakuja na sahani yake’. I guess sahani is this idea. Let us see where it goes.

Bobo Shant About time musicians monetized their brands

Mwananchi Local  Very interesting. A visionary artist indeed. Bad thing his career went to the pits. His stay at the top was very short lived.

A few other Kenyan celebrities have recently shared their rate card online.

Comedian Jasper Murume charges Sh200,000 to MC and Sh120, 000 to perform at corporate events.

According to Anerlisa’s rate card she charges:

• Post on the Main page > $6000 for 3 weeks 3 posts only.
• Post on Stories for 24 hrs for small businesses $100 for 3 stories
• Post on Stories for 24 hrs for corporate and companies $200 for 3 stories
• Post on Stories 12 hrs > $65 for 3 stories
• Mention on my main page under my Picture Post > $500 per Picture/Mention
• Brand Ambassador > $100,000 for 3 months. (I will not accept any brand that includes nudity)
• Appearance for promotion > $15,000 for 2.5hrs
• Buy My social media Pages > $300,000

Pritty Vishy will be charging a 100 thousand for club hosting within Nairobi while brand endorsements will be going for 300 thousand shillings.